Why Coolers Wine Is Harder Than You Think
Why Coolers Wine Is Harder Than You Think
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Coolers Wine
Coolers are designed to keep bottles of wine at the ideal temperature. They also guard against humidity that could cause wine to deteriorate and alter its taste.
These sweet drinks typically contain real fruit juice and are low in alcohol (4-6% ABV). But they're still not wine.
The History of Wine Coolers
The wine cooler is a classic example of a fashion that has gained popularity and then fallen out of style. What exactly is a wine cooler and why did it become a popular drink?
A wine cooler is made by mixing traditional wine with fruit juice or syrup. This is a refreshing and sweet drink, perfect for summer. It's also a great option for those who want to stretch their wine bottle.
When the wine cooler was first introduced to the market, it became an extremely popular drink for people who needed an easy, refreshing drink. It was sold by large distributors like California Cooler Seagram's and Bartles & Jaymes.
In the 1980's, sales from wine coolers reached a record of a billion dollars and made up 20 percent of all wine consumed in the US. However, their popularity began diminish in the early 1990's. This was due to the change in federal excise taxes which made mixing wine and water less profitable. This marked the beginning of the end for the wine cooler, which was soon replaced by malt-based beverages such as Zima and Mike's Hard.
The wine cooler is making a comeback the present day, thanks to independent wine drink producers who are focusing on creating drinks of high quality and having short ingredient lists. They also make use of more natural flavors and wines.
A lot of people prefer to purchase pre-made wine drinks. While you can make your own wine coolers by mixing wine with syrup or fruit juice, it is possible to make them at home. They can be found in many grocery stores, liquor stores, and even specialty wine retailers. These ready-to-drinks, apart from being convenient and tasty, are also great for any barbecue or picnic. They can be served on rocks or with a hint of citrus zest. Some of these drinks are even frozen, making them perfect for outdoor gatherings. These drinks are great for any occasion, so long as you keep in mind the proper temperature for your wine cooler.
The California Cooler
The 80's spawned the first big wine cooler craze, and the brand that started it all was California Cooler. The concoctions that were packaged in bottles were a mixture of white wine, fruit juice and other flavors. They were a huge success. California Bottled Products was the company that made these concoctions. It was founded by Michael Crete and Stuart Bewley who was his high school buddy. They did all the tasks themselves including brewing, bottling and sales. By 1984, they were selling 10 million cases every year. This led giant winemakers like Gallo to get into the game and flood primetime television with commercials featuring their own versions of California Cooler, such as the endearing old-fashioned yokels Frank Bartles and Ed Jaymes.
At the end of the decade, it was over. Taxes set off the death knell of the product in the year 1991, when Congress doubled the tax on wine excise to $1.07 a gallon. The cost of producing a wine-based cooler grew, and soon it was outstripped by sweet malt beverages such as Zima or Smirnoff Ice.
It is still possible that coolers could make a comeback. It could be because a new generation is eager to embrace the irreverent blend of fruity liquor and wine. A cooler could also be a more efficient alternative to a fridge in terms of energy consumption. A wine cooler is ideal for a patio or deck. It comes with screen covers to let cool air in from the outside.
The collapsible beverage cooler not just a fantastic wine cooler, but it's also perfect for picnics and camping. It folds flat enough to fit into your trunk. It is easy to move, thanks to the handle and wheels on top. Once set up, you can store a large amount of food and drinks in it. It can also be used as an additional seat, and will keep your drinks cool. The cooler also has a handy shoulder strap, which makes it easy to carry when fully filled.
The 80's Craze
In the 1980s, wine coolers were all the rage. The flavors of white wine and fruit fizzed up to become the drink of choice for beach parties, picnics and informal gatherings. The low alcohol content of the beverage attracted a wide range of people, and it became a symbol of laid-back enjoyment. The popularity of wine coolers grew so much that several large companies joined the market and the market exploded with a multitude of brands with diverse flavors. Bartles & Jaymes, Seagram's Escapes and other brands were the most popular. They each offered a wide range of fruity flavors that created them into household names.
The 80's craze for chilled, ready-to-drink concoction also fueled an expansion in the industry of sparkling wines. The yuppies wanted to display their wealth and start drinking champagne and sparkling wine.
At the time, sparkling wines were more expensive than table wine however, they offered an easy alternative to heavier, full-bodied reds and whites. These frothy libations were an excellent alternative to full-bodied, heavy whites and reds at the time when wine enthusiasts were becoming averse to any wine that didn't bear the label "vin d'vigne".
The wine cooler fad started to fade towards the end of the decade. A huge tax hike on excise prompted manufacturers to switch from malt-based wine to drinks, and by the year 2006 the category had dropped to less than one percent of sales.
Today, coolers are returning in a small way. A lot of people still refer to these flavored wine as wine coolers, but cocktail enthusiasts call them aperitifs or spritzers. They are an excellent option to extend an entire bottle of wine and to add some sweetness to a light-bodied alcoholic beverage, and they are especially refreshing on a warm day. There is no official definition of a wine cooler, and a lot of products don't contain any wine.
The Perfect Cooler
There's a cooler that's suitable for everyone, regardless of whether you're a wine enthusiast or simply want to keep your favorite bottles at the ideal serving temperature. Consider the space available and the quantity of bottles you want to store before deciding on a wine refrigerator. Also, consider whether you'd like an integrated wine fridge that installs within cabinetry or freestanding models that can website be set up anywhere in your home.
Wine coolers are a great addition to a kitchen, but also in bars, restaurants, hotels, spas, and other facilities that serve beverages. These specially-designed refrigerators are made to store and chill bottles to a desirable serving temperature, and they're the best way to ensure that your customers will enjoy their drinks at their peak potential.
It is crucial to choose the best wine cooler for your business from the various double-zone and single-zone options. If you're just beginning and only need a single-zone cooler, it will likely suffice. However, as your preferences change, you may want to upgrade to one with two zones that can accommodate multiple types of wine simultaneously.
If you're a snob at wine or simply looking for an excellent wine cooler you should consider the BruTank Vino Portable Bottle Cooler. The double-walled cooler that is vacuum-insulated keeps your bottles of wine chilled for six hours without the need for ice. It's the ideal cooler for picnics in the park, backyard barbecues and dinner parties.
This compact wine cooler is ideal for homes with little space. People love its visually pleasing design. Additionally, users appreciate the quiet operation and precise temperature control that is provided by the compressor system in this cooler. Many people also appreciate the locking system that provides an additional layer of security for wine bottles.